Dug out this Tablea Story in an old email sent off to Jun, our dear Tablea producer at Kablon Farms, on 31 December 2007

> Here is our Tablea Story

> A friend who has an organic shop has taken 3 rolls from us to try to sell.
> Three days ago, I asked him how many he has sold.
> He said: one.

> From November 25 to now, we have gone to 9 market days:
> 5 Sunday Farmers’ Market Days from 9am to 5pm
> 4 days at Sai Kung Christmas Fair from 12 to 8pm.

> We had 100 rolls to start with.
> We sold only 3 or 4 on each of the first two market days,
> but sales picked up speed, and now we have only 4 left!

> You know why we have been able to sell so many?

> I have worked very hard to collect nutrition data about cocoa.
> And I have spent a lot of time to sort out the heap of info
> so that we can make a clear presentation to our customers,
> verbally as well as on a mini-poster.
> Our customers and potential customers have all been impressed.

> Two days ago I was invited to talk about Fair Trade
> at the South China Agricultural University in Guangzhou City,
> the biggest agricultural university in China and in SE Asia, they say.
> Tablea is one of the few products I took along.
> It caught the students’ attention.

> Last night I was at a dinner party
> and there, too, I started ‘preaching’
> to some of the guests whom I have never met before …